About
Bullet-TIME
The technology was originally designed in Hollywood for the first Matrix movie. And had been exclusive for movie industry until ..
Nike wanted something original for their special celebration event. They reached out to us and Martin with Nike were amongst the very first in the world to bring it as an event entertainment for the public. It serviced 1000+ visitors across 35 hours and reached 2,5 million impressions on social media. That was back in 2014 with far less reach than what it is today.
“A good advertisement is one which sells the product without drawing attention to itself. ”
- David Ogilvy
Unlimited potential
Imagine you’re an automotive brand, a gaming studio, a movie studio, an airline, a sports club. Someone with a story to tell. Now picture an exhibition stand where you can superimpose visitors into a pre-recorded video scenes and merge them with your latest campaign. Say you're Marvel, promoting a new movie. Fans can now become part of the action scenes in a promotional video from the movie you’ve created.
This personalized experience forges a unique bond between a customer and a brand, turning each interaction into a shareable moment driven by emotion. It’s more than just an AD. It’s a unique and tailor-made way to connect people with your brand on a personal level.
A brief history 〉
In 2012 Martin did his very first bullet-time project. When PetaPixel (one of the biggest photography media outlets worldwide) reached out to us and asked him for an article about the project, it sort of snowballed from there. We got so many requests from different agencies and brands all around the world and one of them was from Nike.
Nike Air Max Studio 〉
A special pop-up event to celebrate Nike Air Max shoes. The event stretched into 35 hours. In those roughly 35 hours we did 1000+ videos. If you're doing the math, that's a video every 2 minutes and 1 of those was for people to warm up on the trampoline. It was a non-stop action. In those 35 hours it reached about 2,5 million impressions on social media. That was back in 2014.
Concept for Red Bull 〉
After Nike we did a concept for Red Bull, pushing the boundary even a bit further. A temporary studio which Red Bull could use at their events. Superimposing the attendees into a pre-recorded video via a green screen inside the studio. The idea was a success. Contractor-based however it got stuck with funding, so it ended up just as just a very cool concept.
What's next?
There's a great potential not only in this technology, but any original way to play with a perspective of a motion picture. From time and space perspective to the narrative and creative concept overall. The potential is limited only by creative capital. And trust us when we say, that we've got plenty. If you're curious, let's connect and see how can we tell your story.
