Purpose

Corporate portraits

Paul Caponigro once said:
" It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are. "

When it comes to portraits, even though corporate, smiling is a signal of approachability and safety and people are more likely to trust people who smile. So it's nice to keep it warm. Well that is, if they're not lawyers. Those get a free pass.