Purpose

Corporate portraits

Paul Caponigro once said:
" It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are. "

The right portrait should convey not only the company aesthetics, but should capture the person's spirit on a certain day. My job is to peel all the layers so we would get to it.
When it comes to corporate portraits I also believe people in the pictures should look kind and approachable. Well that is, if they're not lawyers. Those get a free pass.